This was a project which to me is very much feasible to become an actual social awareness campaign against human rights abuse, particularly those that are experienced by migrant construction workers in Dubai. These workers experience very low quality of work and living conditions, with very meagre salaries.
Loaded Dubai is a fictional Instagram account that upon first glance, appears to be showcasing the glitz and glamour of the metropolis, with celebrities enjoying luxurious lifestyles amongst the shiny, multi-million dollar attractions.
However, a closer look reveals silhouettes of migrant construction workers hidden very discreetly in the photos, as a result of some simple Photoshop skills. I decided to use this concept to put forth the message that behind all the luxury lives a very dark and unspoken truth behind Dubai's success.