nGeni Tech Ltd is a business and domestic software development company based in the United Kingdom. I was tasked to propose a brand identity reflecting the bold and vibrant energy of the new startup, while retaining a sense of professionalism and reliability which clientele can expect from their services. The logotype takes inspiration from pathways found on circuit boards, linking back to the brand's image as a tech company. Series of angled, parallel lines extracted from the logo serves as a recurring visual element within the branding.
